MotionBrand strategyVision + valuesBrand identityUX + UI DigitalCampaigns

Tide

ready for business.

ClientTide

SectorFinancial + Banking

LocationDesign System, Digital Experience

Tide needed a website that worked as hard as its members do. We created a bold, intuitive digital experience that puts people first, bringing Tide’s business banking offer to life with a design system that cuts through a crowded fintech landscape.

UX and strategy

Through UX and Design sprints we crafted unique user journeys that would define a clear and seamless site experience for Tide's key audience types.

Style and content

We brought Tide's digital first brand to life with consistency and engagement, to create a wow factor and cut through in the sector.

Design system

A unique library of over 60 design components, each one carrying out a specific role within the experience. Future proofing the site for iteration and growth.

Cut through

With consistency and impactful engagement, to create a wow factor and cut through in the sector. Ready for business.

A state-of-the-art digital experience that places the customer at the center of the business.

Insight driven

Tide saves 350,000+ UK business owners time and money through their accounts. Their new website needed to place members at the heart of that online experience.

Collaboration

A joined up collaboration with Tide, defining a set of tight digital brand components for use across the business’ website, marketing comms and app experiences.

SPECIAL THANKS.

"The expertise Wreel provides is invaluable. Top quality, comprehensive, imaginative, and always beautifully articulated. They have a great team packed with talent."

With consistency and impactful engagement, to create a wow factor and cut through in the sector. Ready for business.

James Shih-GillenUI Design
Joseph HutchinsonCopywriter
Fiona PatuckUX Architect
Carl RegroveAnimation

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PROJECT